Does PPC Make SEO Lazy? SEOBOOK's Aaron Wall, in what will likely be a hot post around the social news and bookmarking universe, serves up candid and insightful thinking on the long term competitive advantage of classic search engine optimization vs. pay per click. His writing style is hungry and tone passionate. Aaron's got his Mojo on in this delightfully self-effacing comparison of SEO & PPC's long-term value. Does PPC Make SEO Lazy?